Monthly Archives: June 2012

Marketing Campaign – Simply Bistro

‘Bistro’, the best ingredients prepared using perfect technique to produce simple and affordable food. There is no restaurant in Taupo offering a true bistro experience.

‘Simply Bistro’ will be a local’s eatery, modelled in the style of a Kiwi inspired French bistro. The food will be simple, fun and affordable with a focus on fresh local ingredients being showcased on a frequently changing menu, with no dish being sold for more than $30. The restaurant will seat 50-60 diners per sitting and be situated on Taupo’s busy dining strip, Tuwharetoa Street.

This paper is a conceptual marketing campaign focused on launching a unique restaurant concept into the busy Taupo dining market with the ultimate long-term goal of creating a destination restaurant of national recognition.

Have a read and please feel free to leave your thoughts and comments.

Brand Strategy – Healthy Home Solutions

With homes new and old it is important that New Zealanders are aware of and understand the impact that living in an unhealthy home has on our lives. It is equally important that we have the information and advice available to us to help rectify any issues that our homes may have.

‘Healthy Home Solutions’ is a not-for-profit online service brand offering free non-biased information and advice to New Zealand homeowners. HHS provides an online tool and a smartphone application that can be used to facilitate homeowners in finding long-term sustainable solutions to make their homes warmer and healthier to live in and more energy efficient.

This group paper is the final part in a series of two papers following on from ‘Consumer-based Brand Value Analysis’. A comprehensive brand strategy developed to launch a conceptual brand into the New Zealand housing/health market.

Have a read and please feel free to leave your thoughts and comments.