In New Zealand there are estimated to be around 750,000 homes with insufficient ceiling and underfloor insulation with many more homes being inadequately heated and ventilated (EECA, N.D). ‘Healthy Home Solutions’ objective is to help homeowners to rectify this overwhelming problem.
My latest paper is a consumer-based brand analysis of a conceptual not-for-profit online service brand, part one of a two part series of papers. The second paper (the Brand Strategy) will be up here in a few weeks time.
Have a read and feel free to leave your thoughts and comments.