MyLottoMobile

MyLottoMobile is a smartphone application designed to make Lotto’s ‘MyLotto’ experience available to consumers on the go. Consumers today are demanding convenience and mobility. Service brands must take steps to meet these demands

This paper identifies and assess the attractiveness of an opportunity in the market and outlines a marketing plan for a new mobile service.

Have a read and feel free to leave your thoughts and comments.

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