Brand Strategy – Healthy Home Solutions

With homes new and old it is important that New Zealanders are aware of and understand the impact that living in an unhealthy home has on our lives. It is equally important that we have the information and advice available to us to help rectify any issues that our homes may have.

‘Healthy Home Solutions’ is a not-for-profit online service brand offering free non-biased information and advice to New Zealand homeowners. HHS provides an online tool and a smartphone application that can be used to facilitate homeowners in finding long-term sustainable solutions to make their homes warmer and healthier to live in and more energy efficient.

This group paper is the final part in a series of two papers following on from ‘Consumer-based Brand Value Analysis’. A comprehensive brand strategy developed to launch a conceptual brand into the New Zealand housing/health market.

Have a read and please feel free to leave your thoughts and comments.