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Marketing Campaign – Simply Bistro
‘Bistro’, the best ingredients prepared using perfect technique to produce simple and affordable food. There is no restaurant in Taupo offering a true bistro experience. ‘Simply Bistro’ will be a local’s eatery, modelled in the style of a Kiwi inspired French bistro. The food will be simple, fun and affordable with a focus on fresh […]
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Brand Strategy – Healthy Home Solutions
With homes new and old it is important that New Zealanders are aware of and understand the impact that living in an unhealthy home has on our lives. It is equally important that we have the information and advice available to us to help rectify any issues that our homes may have. ‘Healthy Home Solutions’ […]
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Prevu
Established in 1992 as ‘Seeing is Believing’, Prevu is an Auckland based media company specialising in the management and distribution of video, 360˚ virtual tours and e-brochures (rich-media) to third-party travel websites throughout Asia Pacific and the USA. Prevu is the world’s leading expert in online presentation, positioning and promotion of accommodation properties, and is […]
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MyLottoMobile
MyLottoMobile is a smartphone application designed to make Lotto’s ‘MyLotto’ experience available to consumers on the go. Consumers today are demanding convenience and mobility. Service brands must take steps to meet these demands This paper identifies and assess the attractiveness of an opportunity in the market and outlines a marketing plan for a new mobile […]
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Healthy Home Solutions
In New Zealand there are estimated to be around 750,000 homes with insufficient ceiling and underfloor insulation with many more homes being inadequately heated and ventilated (EECA, N.D). ‘Healthy Home Solutions’ objective is to help homeowners to rectify this overwhelming problem. My latest paper is a consumer-based brand analysis of a conceptual not-for-profit online service […]
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Week 4 – 2012
Four weeks into the 2012 study year and I actually feel like I’m ahead of the game, which is a nice way to feel at this level. I’m well on top of my assessments and even have some breathing space! No time for complacency though, so back to the grind stone. I have uploaded a […]
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Kicking off a new semester
My three week break is accelerating to an end, and summer school results have finally come through. Summer school has proved to be a very worthwhile exercise, gaining an A+ in Accounting for Business and an A- in Project Management. With neither paper being associated with my major it was all new territory, and it […]
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Summer School… Nearly Done.!
Well summer school’s coming to an end, all lectures have finished and just one exam to go. It’s been really good, full on but well worth the brain ache. 🙂 Two more papers closer to my goal. The journey continues after a three week break with the start of semester one 2012 and the completion […]
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Featured In Unitec Marketing Campaign
Check out this cutting from the latest Unitec print campaign (New Beginnings). A little bit of my story.
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Summer School
The final installment of the Vans New Zealand papers (Marketing Communications Strategy) has now been uploaded. Navigate to ‘Marketing Papers’ if you are interested in reading this work. Summer school kicked off yesterday with an Operational Management paper, Project Management. This is an intense course, completing a full paper in just three weeks! Is going […]