Marketing Campaign – Simply Bistro

‘Bistro’, the best ingredients prepared using perfect technique to produce simple and affordable food. There is no restaurant in Taupo offering a true bistro experience.

‘Simply Bistro’ will be a local’s eatery, modelled in the style of a Kiwi inspired French bistro. The food will be simple, fun and affordable with a focus on fresh local ingredients being showcased on a frequently changing menu, with no dish being sold for more than $30. The restaurant will seat 50-60 diners per sitting and be situated on Taupo’s busy dining strip, Tuwharetoa Street.

This paper is a conceptual marketing campaign focused on launching a unique restaurant concept into the busy Taupo dining market with the ultimate long-term goal of creating a destination restaurant of national recognition.

Have a read and please feel free to leave your thoughts and comments.

Brand Strategy – Healthy Home Solutions

With homes new and old it is important that New Zealanders are aware of and understand the impact that living in an unhealthy home has on our lives. It is equally important that we have the information and advice available to us to help rectify any issues that our homes may have.

‘Healthy Home Solutions’ is a not-for-profit online service brand offering free non-biased information and advice to New Zealand homeowners. HHS provides an online tool and a smartphone application that can be used to facilitate homeowners in finding long-term sustainable solutions to make their homes warmer and healthier to live in and more energy efficient.

This group paper is the final part in a series of two papers following on from ‘Consumer-based Brand Value Analysis’. A comprehensive brand strategy developed to launch a conceptual brand into the New Zealand housing/health market.

Have a read and please feel free to leave your thoughts and comments.


Established in 1992 as ‘Seeing is Believing’, Prevu is an Auckland based media company specialising in the management and distribution of video, 360˚ virtual tours and e-brochures (rich-media) to third-party travel websites throughout Asia Pacific and the USA. Prevu is the world’s leading expert in online presentation, positioning and promotion of accommodation properties, and is recognised as Asia Pacific’s number one distributer of rich-media for the travel, tourism and hospitality industry.

This paper is a conceptual marketing campaign focused primarily on growing Prevu’s customer base in the South Pacific Region, with the ultimate goal of building the company towards becoming a global distributor of rich-media content.

Have a read and feel free to leave your thoughts and comments.


MyLottoMobile is a smartphone application designed to make Lotto’s ‘MyLotto’ experience available to consumers on the go. Consumers today are demanding convenience and mobility. Service brands must take steps to meet these demands

This paper identifies and assess the attractiveness of an opportunity in the market and outlines a marketing plan for a new mobile service.

Have a read and feel free to leave your thoughts and comments.

Healthy Home Solutions

In New Zealand there are estimated to be around 750,000 homes with insufficient ceiling and underfloor insulation with many more homes being inadequately heated and ventilated (EECA, N.D). ‘Healthy Home Solutions’ objective is to help homeowners to rectify this overwhelming problem.

My latest paper is a consumer-based brand analysis of a conceptual not-for-profit online service brand, part one of a two part series of papers. The second paper (the Brand Strategy) will be up here in a few weeks time.

Have a read and feel free to leave your thoughts and comments.

Week 4 – 2012

Four weeks into the 2012 study year and I actually feel like I’m ahead of the game, which is a nice way to feel at this level. I’m well on top of my assessments and even have some breathing space! No time for complacency though, so back to the grind stone.

I have uploaded a couple more pieces of work today, ‘The No Brand Argument – Pumpkin Patch’ and ‘Marketing Campaign – Candleman Snowboards’. Have a read and please feel free to leave your thoughts and comments.

Kicking off a new semester

My three week break is accelerating to an end, and summer school results have finally come through.  Summer school has proved to be a very worthwhile exercise, gaining an A+ in Accounting for Business and an A- in Project Management. With neither paper being associated with my major it was all new territory, and it was tough work completing the two papers in such a compressed format and tight time frame. But I am happy with my results 🙂 .

Next week will see the beginning of semester one 2012, my second semester. I am excited about getting back into it, and am feeling much more confident and relaxed compared to when I started my first semester nine months ago.

I have set the bar pretty high for myself if I am to improve on last semesters results having gained two A+’s and two A-‘s, but have high expectations as to what I am able to achieve from my time at Unitec.

I have also uploaded more of my work as well as some reports that I have worked on with other students.  Have a read and please feel free to leave your thoughts and comments.

Summer School… Nearly Done.!

Well summer school’s coming to an end, all lectures have finished and just one exam to go.  It’s been really good, full on but well worth the brain ache. 🙂  Two more papers closer to my goal.  The journey continues after a three week break with the start of semester one 2012 and the completion of my first graduate diploma.

I’v also uploaded more of my work, so check it out.

Summer School

The final installment of the Vans New Zealand papers (Marketing Communications Strategy) has now been uploaded. Navigate to ‘Marketing Papers’ if you are interested in reading this work.

Summer school kicked off yesterday with an Operational Management paper, Project Management.  This is an intense course, completing a full paper in just three weeks! Is going to be pretty full on with three 7hr sessions and two sizable assessments.

In a couple of weeks I will be starting a second summer school paper, Accounting for Business… A glutton for punishment!

As papers are completed I will upload them right here for your reading pleasure. 🙂 Please feel free to leave me your thoughts and comments.

Have a safe and happy Christmas where ever you may be.