Marketing Campaign – Simply Bistro

‘Bistro’, the best ingredients prepared using perfect technique to produce simple and affordable food. There is no restaurant in Taupo offering a true bistro experience.

‘Simply Bistro’ will be a local’s eatery, modelled in the style of a Kiwi inspired French bistro. The food will be simple, fun and affordable with a focus on fresh local ingredients being showcased on a frequently changing menu, with no dish being sold for more than $30. The restaurant will seat 50-60 diners per sitting and be situated on Taupo’s busy dining strip, Tuwharetoa Street.

This paper is a conceptual marketing campaign focused on launching a unique restaurant concept into the busy Taupo dining market with the ultimate long-term goal of creating a destination restaurant of national recognition.

Have a read and please feel free to leave your thoughts and comments.