Established in 1992 as ‘Seeing is Believing’, Prevu is an Auckland based media company specialising in the management and distribution of video, 360˚ virtual tours and e-brochures (rich-media) to third-party travel websites throughout Asia Pacific and the USA. Prevu is the world’s leading expert in online presentation, positioning and promotion of accommodation properties, and is recognised as Asia Pacific’s number one distributer of rich-media for the travel, tourism and hospitality industry.

This paper is a conceptual marketing campaign focused primarily on growing Prevu’s customer base in the South Pacific Region, with the ultimate goal of building the company towards becoming a global distributor of rich-media content.

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