Category: Marketing Paper

‘Bistro’, the best ingredients prepared using perfect technique to produce simple and affordable food. There is no restaurant in Taupo offering a true bistro experience. ‘Simply Bistro’ will be a local’s eatery, modelled in the style of a Kiwi inspired French bistro. The food will be simple, fun and affordable with a focus on fresh…

With homes new and old it is important that New Zealanders are aware of and understand the impact that living in an unhealthy home has on our lives. It is equally important that we have the information and advice available to us to help rectify any issues that our homes may have. ‘Healthy Home Solutions’…

Established in 1992 as ‘Seeing is Believing’, Prevu is an Auckland based media company specialising in the management and distribution of video, 360˚ virtual tours and e-brochures (rich-media) to third-party travel websites throughout Asia Pacific and the USA. Prevu is the world’s leading expert in online presentation, positioning and promotion of accommodation properties, and is…

MyLottoMobile is a smartphone application designed to make Lotto’s ‘MyLotto’ experience available to consumers on the go. Consumers today are demanding convenience and mobility. Service brands must take steps to meet these demands This paper identifies and assess the attractiveness of an opportunity in the market and outlines a marketing plan for a new mobile…

In New Zealand there are estimated to be around 750,000 homes with insufficient ceiling and underfloor insulation with many more homes being inadequately heated and ventilated (EECA, N.D). ‘Healthy Home Solutions’ objective is to help homeowners to rectify this overwhelming problem. My latest paper is a consumer-based brand analysis of a conceptual not-for-profit online service…